Islamabad: As per the latest updates, the Capital Development Authority (CDA) has decided to install digital billboards in Time Square New York’s layout for advertising. The decision of installing digital boards in Islamabad for advertising has been made to simplify and beautify the process of marketing for businesses.
The decision was taken during a meeting that looked at the city’s implementation of the advertisement policy for 2024. The meeting was presided over by CDA Chairman Muhammad Ali Randhawa, who presented the policy aimed to replace outdated advertising techniques. The meeting was attended by the relevant formations and top CDA officers, according to a statement.
Moreover, at the meeting, Mr. Randhawa instructed that the advertisement policy 2024 be finalized and should be functional as soon as possible. According to the policy, digital billboards in Islamabad would replace conventional forms of advertising in the city. In addition, a CDA person stated that digital boards in Islamabad are going to be erected on several highways, avenues, business centers, and bus stops.
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